Philip Morris International is rehabilitating nicotine’s image with its wildly popular flavored pouches, embraced by celebrities, entrepreneurs and star athletes. The highly addictive stimulant is making billions, but is it good for anyone other than PMI?Read the full story on Forbes: https://www.forbes.com/sites/willyakowicz/2024/09/26/how-zyn-took-over-america/Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescriptStay ConnectedForbes newsletters: https://newsletters.editorial.forbes.comForbes on Facebook: http://fb.com/forbesForbes Video on Twitter: http://www.twitter.com/forbesForbes Video on Instagram: http://instagram.com/forbesMore From Forbes: http://forbes.comForbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.